Targeting a Market Niche

I want to call attention to a video I saw about niche marketing. When I talk to companies about strategy, part of that strategy involves knowing who your market or target market is and how to get to them. The broader the market, the more difficult the messaging. If you have a broad market, you…

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How to Stop Business Burnout

Want to know how to stop business burnout…or recognize the signs when they occur? Watch this video.

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Avaya Small Business Innovators Contest

Avaya, a leader in small business communications solutions, wants to show you how your small business can save money so you can use to drive innovation. To enter Avaya’s Small Business Innovators Contest, complete their ROI tool and send Avaya the results. (This will take ~5 mins.) Then document, in 250 words or less, how…

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Make Mine a Million (M3) – Philly

You’ve Got to Tell It to Sell It! Join Count Me In and American Express Open along with hundreds of women business owners in the latest evolution of their groundbreaking Make Mine a Million (M3) program to discover the keys to growing your business. * Pitch your business before a panel of experts for a…

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Investors Want a Strong Management Team

I read an article on Inc.com’s website that I thought it was interesting. (I’m an Inc. subscriber so this happens often but usually it’s not significant enough for me to want to share as I do this.) Ashton Kutcher says he invests in management teams. Go figure! That’s what I repeatedly tell people investors seek.…

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How to Make the Most of Groupon

I rarely post other’s articles here, not because I think I know everything (I most definitely do NOT), because you can read those elsewhere. However, I thought this one was worthy. One, apparently techcrunch diehards took on the task of bashing Groupon and finding former disgruntled employees. The continual negativity reminds me of how the…

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Offer Equity to C-level Executives as a Recruitment Tool?

Q: Should you offer equity (for free or for purchase) when enticing someone to join the company at the C-level? A: Some owners like to give up equity to key employees both to engender loyalty and commitment to the company and to bridge the gap between salaries in their area and what the company can…

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Benefits of a Franchise

I am neutral on franchises. I have a Wharton classmate who opened a total of eight Subway franchises in northern California. He loved it. It’s been about eight years since I last communicated with him. (I lost touch with him when I moved from the Bay area to Atlanta. I need to reconnect using LinkedIn,…

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Inspiration Becomes Products & Services

I read an article on Inc.com (and I am a loyal subscriber to Inc magazine) that inspired me. Years ago while at Wharton, one of my Entrepreneurial Management professors encouraged us to look for opportunities all day every day. Once you tell yourself opportunities exist everywhere, he said, your mind then begins seeking them out.…

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Acquisition Integration Plan: Prepare for an Acquisition

I’m a big advocate of acquisitions as a means of business growth. But it really depends on your industry, background, interests, goals, and strategy. Growth via acquisitions is a strategy, just as pure organic growth is a strategy, growth through partnering is a strategy, and growth through licensing is a strategy. If you do decide…

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