Strategic Risk

Companies deal with a number of risks – competitor risks, regulatory risk, commodity risk (if you deal with commodities), foreign exchange risk (if you do significant business in foreign locales), credit risk, etc. However one that is re-emerging to the forefront is strategic risk. It’s always been there but when the credit and capital markets…

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Small Business Contract Enforcability

First, let me state that I am NOT an attorney. However, I’ve signed many, many contracts. I have written contracts (using past contracts as reference) and had an attorney review and edit them. I’ve also negotiated quite a few. Why am I saying all of this? Because I received the following question, which I subsequently…

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How Do You Know Your Competitive Business Advantage If You Are a Start-up?

Q: How do you know what your “competitive advantage” is if you are a start-up? A: Competitive advantage is defined as that function, service, or other strategic offering that sets you apart from and above your competitors. If you are just beginning, you will not know what actually sets you apart from your competitors since…

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Targeting a Market Niche

I want to call attention to a video I saw about niche marketing. When I talk to companies about strategy, part of that strategy involves knowing who your market or target market is and how to get to them. The broader the market, the more difficult the messaging. If you have a broad market, you…

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How to Stop Business Burnout

Want to know how to stop business burnout…or recognize the signs when they occur? Watch this video.

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Avaya Small Business Innovators Contest

Avaya, a leader in small business communications solutions, wants to show you how your small business can save money so you can use to drive innovation. To enter Avaya’s Small Business Innovators Contest, complete their ROI tool and send Avaya the results. (This will take ~5 mins.) Then document, in 250 words or less, how…

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Make Mine a Million (M3) – Philly

You’ve Got to Tell It to Sell It! Join Count Me In and American Express Open along with hundreds of women business owners in the latest evolution of their groundbreaking Make Mine a Million (M3) program to discover the keys to growing your business. * Pitch your business before a panel of experts for a…

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Investors Want a Strong Management Team

I read an article on Inc.com’s website that I thought it was interesting. (I’m an Inc. subscriber so this happens often but usually it’s not significant enough for me to want to share as I do this.) Ashton Kutcher says he invests in management teams. Go figure! That’s what I repeatedly tell people investors seek.…

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How to Make the Most of Groupon

I rarely post other’s articles here, not because I think I know everything (I most definitely do NOT), because you can read those elsewhere. However, I thought this one was worthy. One, apparently techcrunch diehards took on the task of bashing Groupon and finding former disgruntled employees. The continual negativity reminds me of how the…

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Offer Equity to C-level Executives as a Recruitment Tool?

Q: Should you offer equity (for free or for purchase) when enticing someone to join the company at the C-level? A: Some owners like to give up equity to key employees both to engender loyalty and commitment to the company and to bridge the gap between salaries in their area and what the company can…

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