Marketing Strategy and Planning: The Road Map

  Here is an article that discusses marketing and how to leverage it as an INVESTMENT to build your business. Many owners look at marketing as an expense. However, that’s a myopic view. Marketing efforts need to be tracked and assessed for ROI (return on investment) to ensure it delivers the impact you want. To…

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15 Ways to Manage Your Time Wisely

Infographic by Jack Milgram Custom-Writing.Org

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Online Degrees for Small Business Owners

As a small business owner, you wear many different hats. Depending on the size of your business, you might be juggling marketing, website building, branding, and running the business. There are many online degrees available for business owners. To survive in today’s business world, owners need to stand out and separate themselves from competitors. Being…

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4 Factors that Impact Small Business Pricing Determination

PRICE DETERMINATION There are many factors affecting “market” price from a mathematical perspective; however, the following four relationships should be used or considered in pricing a service: 1.)  Selling Price =             SERVICE COST                                  100% – (Overhead % + Profit %)   2.) Service Cost = True or actual costs incurred for the service,…

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Empower Employees To Be Experts

This article, Empower Employees To Be Experts by Bryan Holt, is about another benefit of employee empowerment – the cultivation of internal experts. Enjoy. – TCW Many employees in the workplace are skilled, competent, and high-performing. They take pride in their jobs, and have unmatched knowledge at their craft. It seems though that when approached,…

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Small Business Pricing, Mark-Ups and Margins

Pricing is often a difficult task for small businesses. However, it is crucial that the business owner and all managers and employees understand the basic relationship between sales, pricing and profits.  Small companies simply do not have the expertise or the resources to determine supply and demand economically; therefore, small businesses must manage supply and…

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Increasing Sales Often Is Not the Best Profit Strategy

Many business owners focus on driving sales but do not really understand why and how this sales focus drives their profit and growth goals. Revenue that grows significantly that is matched or even exceeded by expenses means that you are putting forth much effort to generate minimal return. In the event of expenses exceeding revenue,…

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It’s Hard to Steal a Happy Client & Easy to Lose One Who Is Unhappy

  It’s Hard to Steal a Happy Client & Easy to Lose One Who Is Unhappy By Larry Galler The salesperson delivered his pitch, complete with attractive graphics, graphs, and photos of happy clients. Embellishing the presentation were currently popular sayings like, “Building our business one client at a time,” “We’re building growing relationships,” “Under…

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5 Competencies of Agile Leadership

Here’s a great article on business leadership by Richard Lepsinger from a slightly different, but highly insightful perspective. I hope you enjoy it. – TCW 5 Competencies of Agile Leadership True experts and so-called experts alike have written volumes about what separates great leaders from mediocre ones. In my experience working with some of the…

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Leadership Training for Your Managers or Future Managers

Are there people on your team who are managers (or future managers)? Save the date, Tuesday, August 15 @ 7 p.m. (Eastern Time).     Managers we work with say they value understanding the fundamental principles that lead to consistent and sustained performance success. If this describes one or more people on your team, you…

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