4 Ways to Maintain Your Company’s Online Reputation

online reputation is important

A Jeff Bezos quote on reputation that showcases the importance of your company’s online reputation to your brand.

It is imperative that a company maintain establish and maintain a reputable online presence that speaks to its integrity. A motivation to increase both sales and customer satisfaction can help you achieve this goal. It is easier to lose trust with users of the worldwide web than it is to gain it. Whether your business is large or small, the internet allows you to serve more than just your local communities. Therefore, it is important to have online appeal.

Be Upfront

By incorporating honesty into your policy, you will provide consumers with clear-cut guidelines on what they can and cannot expect. It’s better to be very clear and to avoid the necessity for fine print that explains any undesirable policies. Clarity helps customers who may not understand technical jargon. If you openly discuss likely or potential additional charges or possible delays in service and shipment, you will typically find that your customers appreciate your company’s policy of being upfront and direct.  If you’re honest with people, they may feel obliged to return the favor as you build a positive connection with them. Also, by being open, you will appear to be speaking from a more knowledgeable and authoritative voice.

Online reputation quote from Henry Ford

A famous Henry Ford quote that is applicable here.

Customer Service

There are many ways to make customer service a priority and doing so can open up a wide array of opportunities. It’s important for your team to have a good attitude with online customers and to respond promptly to their questions, reviews or general comments. Be mindful of the way your team words their responses, as words appear more terse in emails or text messages. Be thorough in your explanations and follow up to assess the level of satisfaction with the interaction. Encourage your team to ask how to improve or, better yet, make it part of an automated follow-up process. For more involved requests, a phone call response says much more than an email. If the issue has continued for awhile, a supervisor, someone else on your management team, or even you may want to respond to personally resolve the issue or thank the the customer for their business. This is a great way to build rapport and keep customers.

Customer Reviews

It is crucial to be aware of the importance of honest customer reviews. You want to be sure that anyone who visits your site reads reviews from actual clients you’ve serviced. Only allowing verified customers to post comments and reviews about your company adds to the trustworthiness of your business. It’s good to let clients know you appreciate reviews and to let them know where to post them. In addition, replying to reviews enhances the lines of communication between your business and your customers. Reviews are also an excellent means to ascertain how your company is perceived as you conduct business. You can consult a service for help with avoiding spammy reviews and to focus on maintaining a database of honest, helpful reviews.

Social Media

There are plenty of opportunities on social media to build and manage a favorable online reputation. Facebook and Twitter provide numerous options for customer feedback. They also offer the opportunity to showcase your business’ commitment to serving the public. Engaging with clientele who are not physically present helps implant your company’s name in their mind so that they think of you when a need arises. A positive exchange may initiate referrals and other word of mouth advertising. Social media engagement provides the opportunity to publicize special events or contests that may be upcoming. In addition to Facebook and Twitter, Instagram, Pinterest, Snapchat, or a blog, depending on who your target customers are, are all excellent ways to stay in touch and build strong customer relationships.

Once you become accustomed to it, maintaining your firm’s online reputation will become second nature. It’s an excellent means by which to meet people and enhance your company’s visibility. Maintaining pace with ever-expanding technological advances, using them advantageously, and closely monitoring the words your team uses in online conversations will benefit you, your staff, and your company.

About the Author

Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband. Dixie obtained information for this piece from the customer review service, OpenTell.