What Business Leaders Can Do To Develop a Sustainable Competitive Advantage

A sustainable competitive advantage

A sustainable competitive advantage can help you consistently win against your competitors.

In order for a company to succeed in the business world, it needs to have a well-developed ability to compete for customers. It’s necessary for it to stand out from the competition in the minds of consumers. A company needs to carefully develop its competitive advantage. There are things a business must establish so it can correctly identify and increase its sustainable competitive advantage.


A company has to be very specific about what it offers. New technology can change things. It’s essential that a company always be aware of the trends that are impacting their business. A company has to know about the consumer who will want and use their goods or services. It must know how to provide it better than its competition. Knowing this will increase the demand.


It is important for a business to know all of the companies that provide the same product or service. Knowing everything a company’s consumers do or need is also essential. An automotive manufacturer can focus on successfully producing four-cylinder vehicles when customer market research identifies the actual consumer market for four-cylinder vehicles. Once the product or service has been created and established, a company needs to work on how it will provide or deliver it better than the competition.

Cost Advantage

A company can have an advantage over the competition if it provides quality goods or services at the lowest possible price. This can be accomplished when a business is dedicated to improving its operational efficiency. This is often done by utilizing customized software to improve internal processes and provide better solutions and services to customers. This improvement can also help employees cost less and be better compensated. This can be done by providing company stock options, more promotional opportunities as well as discounts on purchasing company goods or services and more. These types of benefits can improve retention and increase the number of employees who have high levels of experience.

Customer Intimacy

There are many benefits to a company knowing as much as possible about the customers they serve. This knowledge can lead to more effective marketing of products and services. With better customer knowledge, a business can design goods and services to meet the specific needs of their customers. This information enables businesses to anticipate the current and future needs of customers. These businesses are able to provide products and services that are desired by consumers before the competition.

Promotional Channels

Many company executives have found that limiting the number of promotional channels to the most effective ones is a profitable strategy. This is a good way to get the most from promotional resources. Advertising in a few places more frequently provides a greater chance of target consumers seeing the ad. All of this can be accomplished in a shorter amount of time. It has also been proven to speed up (i.e., decrease) the time consumers take to purchase from a company.

Developing a sustainable competitive advantages requires a company to stay dedicated to its long-term success strategy. It must develop a niche in its market. A company must then be willing to do what it takes to sustain and grow.

About the Author:

Emma is a freelance writer from Boston, MA. She writes most often on education and business. Information on custom software used in this article was provided by Cogitech Solutions in Utah. Find Emma on Twitter @EmmaSturgis2