Here is a guest post by James of Colourgraphics – TCW
Considering ditching offline marketing tactics completely? Unsure what you get back from all the hours spent on social media?
Offline and online marketing can be two distinct promotional channels, however, dovetailing your marketing activities can increase rewards for your business. Advertising has changed. Online advertising is not just about selling, but connecting and engaging with your audience. Offline promotion is just as important for building trust.
Choosing where you spend you marketing budget is important; thus, understanding where your customers are at is essential if any of your promotional material is going to succeed.
Taking data and information from a variety of source, the infographic highlights where companies and businesses of all sizes are spending their marketing budget. It highlights were money is being spent but more importantly, the return of investment on these offline and online channels.
Effectively, the device that potential customers use to surf the web and what influences their buying decisions will vary – but there may be a few surprises in the statistics too.
Melding Offline and Online Marketing
Understanding how and why you need your online and offline promotional activities to sync together is important too. By not doing one, dropping it in favor of another, you could be alienating many customers /potential customers. What also may surprise you is the popularity of some of the offline channels that some businesses are no longer using – again, effectively by-passing a large chunk of potential customers. Trust is a key ingredient in the recipe of marketing success: what offline medium do you think customers trust the most?