The summer months mean a big slump for many entrepreneurs. In many industries, sales dip in the summer and don’t pick up speed again until the fall. If you’ve found your sales figures lacking during previous summers, then you probably work in an industry where this is common. However, great businesspeople like Dave Brandon understand that “summer slumps” can be overcome, provided that you have the right tips in your arsenal. Here are four ways to keep your business strong during the summer.
In the spring, you or your employees should be looking into new contacts and leads that will provide you with steady business during the summer. Planning ahead helps to ensure that you don’t fall too deep into the red during the summer.
Attend Networking Events
Summer is a great time to network. When the weather is warm, people like to organize both business and social outings more often. Attend as many networking events as possible. While some leads might not convert into a business deal or transaction until fall comes around, at least you’re not being idle.
Revamp Your Web Presence
Since business tends to cool in the summertime, this is the perfect time to spruce up your web presence. Use the fact that business is slow as an opportunity to revamp your website, or to spruce up your Twitter, Facebook and other social media pages.
Stay Optimistic and Persistent
A lot of businesspeople find themselves feeling blue over slow business in the summer. However, it’s important that you remember that business ebbs and flows, and that you must remain optimistic during what is a normal lull. Stay optimistic, but also stay persistent. Keep calling and continue pursuing leads, even when you’re experiencing an extended down period. Your activities will eventually pan out.
A lot of industries deal with the dreaded “summer slump.” However, if you follow these tips, you can keep your business cash flow positive and potentially come out of the summer months ahead. Even when sales are down, it’s important that you remain focused on your company and employees, keep working hard and remain optimistic about the future.