Recently I read a blog post and a mini-article in Inc. that talked about promoting your business – for general visibility to potential and prospective clients but also for recruiting. I read a job search blog that provided some good tips. But I thought some of the tips were directy applicable to small and medium businesses looking to build credibility in their industry or sector and attract customers. Here is the applicable quote from that blog, “Donate your time or your services to an event in return for personal promotion. Offer to become a guest contributor to blogs in your industry. If there’s an organization or committee of like-minded people in your area, join them.”
Becoming a spokesperson by doing the above will definitely help you promote your business. If your business is less local and more national, you could join national organizations –for example, trade associations — or take advantage of small business forums through online entities such as Yahoo!, American Express Open and LinkedIn. Let your imagination be your guide…or hand it off to your marketing and PR team and let them run with it. There may be times when it’s best if someone else handles the blog writing or outreach and other times when it’s best if you or a member of your executive management team does.
To read more you can go to the source. The quote I used was excerpted from the blog post, What Supermodels Can Teach You About Getting a Job by Cara Barone, the Social Media Marketing Manager at Kforce.