“What does it take to make money in today’s environment?”
When: October 19th, 7:30am – 9:00 am.
Where: City Club of Atlanta (Buckhead)
3343 Peachtree Road
Atlanta, GA 30326
COST: $20 pre-registration, $25 after today, October 16th
(Parking is included).
Ivy League Homecoming
(1) What are the specific “take aways”/top 3 items, that I can put into use right now for profitability in my business in the next 60 days or the holiday season?
(2) What advice would you have for my business stability, specific things to accomplish and/or put in place before year end?
(3) What are the most important things I’d want to do to position my business for success in 2012 and the future?
(4) What do you see on the regulatory horizon (i.e., local and state sales tax on internet sales) that will affect the way I do business?
This is our last breakfast event for 2011. You don’t want to miss it!
BIOGRAPHIES for October Panelists
Larry Small focuses on growing the customer base for Groupon, serving national franchise and local business operators with rare combined experience in daily deal marketing, social media, search engine optimization and traditional media practices such as radio and tv.
Prior to joining Groupon, recognized by Forbes Magazine as the fastest growing company ever, Mr. Small’s award-winning marketing, sales and strategic planning work experience included serving as the Director of Marketing for CNN at Turner Broadcasting System. Also, in the packaged-goods industry he worked as a Sales and Marketing BrandManager for Brown-Forman Beverages, makers of Jack Daniels.
Mr. Small’s education background includes an MBA in International Business from Mercer University and BA in Mass Media Communication. In addition he has earned special certifications with MIT/Harvard, The Media Buying Academy and Google
Fara Wilson, Vice President of Marketing, Ackerman & Co.
As Vice President of Marketing at Ackerman & Co., Fara is responsible for developing and executing the company’s marketing and communication strategy. In this position, she leads all marketing initiatives and oversees the implementation of Ackerman’s branding, advertising, proposals, web-based and digital activities. Ackerman & Co. is a leader in commercial real estate brokerage, development, management and investment
Prior to joining Ackerman & Co., Fara spent the last 13 years with Industrial Developments International, Inc., where she managed the company’s marketing and rebranding standards, the redesign of its print collateral materials and the launching and design of its Website and Content Management System as well as several e-marketing initiatives.
She holds a bachelor’s degree in Business Communications from Oglethorpe University. Fara is also the chairman of the Next Generation Marketing Technology Group for the Atlanta Chapter of the American Marketing Association.
John Coffin, EVP, Atlantic Capital Bank
Mr. Coffin is the Executive Vice President and Banking Group Executive of Atlantic Capital Bank. He oversees the Bank’s corporate and business banking division. Mr. Coffin’s background includes commercial, capital markets and corporate banking experience. Before co-founding and becoming an officer of Atlantic Capital, he spent ten years at Wachovia Bank, most recently in the position of Senior Vice President and Atlanta Commercial Banking Team Leader. Prior to this role, he was the Head of the Business Services Corporate Banking Group following Wachovia’s merger with First Union.
Prior to joining Wachovia in 1996, Mr. Coffin worked in New York in the Media and Telecommunications Group at Manufacturers Hanover Trust Company, Chemical Bank and Chase Manhattan Bank (through these two mergers).
Mr. Coffin earned a Bachelor of Arts degree in English from Dartmouth College. He received a Master of Business Administration from Columbia University Graduate School of Business, with a Finance and International Business concentration. He is active in various civic activities and resides with his wife and three children in Buckhead.