I want to call attention to a video I saw about niche marketing. When I talk to companies about strategy, part of that strategy involves knowing who your market or target market is and how to get to them. The broader the market, the more difficult the messaging. If you have a broad market, you can still make the messaging more specific and therefore more compelling, by segmenting that market into niches and tailoring your product or service for those specific market niches.
This video discusses market segmentation and niches. Although this video’s purpose is for internet marketing, this doesn’t matter. Determining segments and niches is important in all marketing.